Be part of one of the world’s fastest growing industries
HEALTH & FITNESS
… but more importantly, help change people’s lives.
This event recognizes and rewards personal achievement and creates an expanded awareness of the benefits of maintaining good health through a fitness lifestyle.
LOCATION
Mohegan Sun Uncas Ballroom
1 Mohegan Sun Blvd., Uncasville, CT 06382
Sponsorship
Why Sponsor this event?
Fitness Atlantic delivers everything you want and more:
+ The ideal platform to launch your latest fitness products and services
+ An opportunity to boost your sales by selling, taking orders for your products/services
+ Raise industry awareness of your company
+ The ability to interface and build relationships with customers on a one-to-one level
+ An opportunity to increase the brand recognition of your products and/or services
+ The ability to cater to both fitness professionals and fitness consumers
+ An environment to generate leads and establish or enhance your customer database
+ An opportunity to educate customers on the benefits of your products/services
+ Conduct market research
+ Identify new agents and distributors
+ Attract media attention
Who Visits?
Fitness Atlantic event will attract attendees and contestants from all over America.
Fitness Atlantic is an event that promotes healthy, physically sound, and active well-rounded athletes, the very customers that purchase your products. These entire audiences will be your prospects and have pre-qualified themselves for you.
As a sponsor, your business can benefit from being a part of this event whether you’re looking to put your company brand in one of our numerous print, online or signage opportunities.
Our team has created packages developed specifically for your company. Take advantage of all we have to offer: stage-signage, contest/sweepstakes, online and grassroots marketing programs.
We’ll get your brand out there and most importantly, we’ll make it count.
Your business will be included in a major marketing campaign, which over the years has included national and regional television, local radio promotions, major and local newspapers, internet websites, and fitness magazines.
Event History
In keeping with its national tradition as one of America’s most popular fitness events, spectacular theatrical staging production standards are added to the Fitness Atlantic. Concert stage designers and music and lighting experts and brought in to create a dazzling backdrop of lights, music, and staging to provide spectators with an unforgettable entertainment experience and make every participant feel like a star.
Exhibitor Benefits
Sponsorship accomplishes things that no other marketing effort can get at. More quantifiable than public relations, less overt than advertising and less pushy than promotion, sponsorship (also known as event marketing) integrates your company name and product into consumers’ lives in ways and at times when they aren’t expecting it.
What You Get
+ Company Brand as Sponsor
+ Company Name mentioned throughout Program
+ 4 Tickets to Preliminaries and Finals
Fitness Atlantic
This is a chance to “showcase” and market your brand as we integrate your company into this event. The best way to integrate your company is to consider a prize for a winner of one of the events and to use the participation of the crowd with prizes.
Sponsor exhibits are set up between 7:00 am and 9:00 am and each sponsor is provided with a location including a 10’ x 10’ area with a 4’ x 6’ table and 2 chairs and a tablecloth (electrical outlets are only provided by request). The booth area is open to the public from 10:00 am through 10:00 pm.
Demographics
Put your product or services in front of the industry’s most prominent consumers.
Fitness Atlantic attracts the most in potential buyers.
What better way to generate a referral base that is already established.
The demographics of the attendees are between the ages of 22-45 and are 75% female and 25% Male. Most have some form of post-secondary education and the average income is between $40,000 and $70,000.
Each spends over 25 hours a week on the internet from both work and home. They also spend over $800 a month on food, clothing, and athletic dietary needs. Our attendees are highly educated, health-minded, have strong customer awareness, and are brand loyal.
Visitor Profile:
Gender
75% Female
25% Male
Age Group
2% Under 18
19% 18-24
24% 25-29
20% 30-34
23% 35-39
12% 40+
Personal Income
39% $56,000+
24% $40,000 – $55,999
14% $30,000 – $39,999
23% Under $30,000
Gym Membership
69% Yes
31% no
