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New England Super Fitness Expo
Thank you for your interest in the 2010 New England Fitness Weekend.
This event will be held on April 17, 2010 in East Haven, Connecticut
and this will celebrate our 12th anniversary. This event was started
in 1999 and has has grown ever since. This fitness event will attract
attendees and contestants from all over America. New England Fitness
Weekend is an event that promotes healthy, physically sound, and
active well-rounded athletes, the very customers that purchase your
products. These entire audiences will be your prospects and have
pre-qualified themselves for you. Sponsorship accomplishes things that
no other marketing effort can get at. More quantifiable than public
relations, less overt than advertising and less pushy than promotion,
sponsorship (also known as event marketing) integrates your company
name and product into consumers' lives in ways and at times when they
aren't expecting it. Sponsors are mentioned in all promotion and
advertising.
As an exhibitor, your business can benefit from being a part of this
event whether you're looking to put your company brand in one of our
numerous print, online or signage opportunities. Our team has created
packages developed specifically for your product. Take advantage of
all we have to offer: stage-signage, contest/sweepstakes, online and
grass roots marketing programs.
We'll get your brand out there and most importantly, we'll make it
count. Your business will be included in a major marketing campaign,
which over the years has included national and regional television,
local radio promotions, major and local newspapers, internet
web-sites, and fitness magazines. The New England Fitness Weekend Expo
consists of booths displaying the latest in fitness fashions,
state-of-the-art supplements, health foods, exercise equipment, and
more. Most vendors offer raffles, door prizes, sample products and
product literature.
New England Fitness Weekend recognizes and rewards personal
achievement and create an expanded awareness of the benefits of
maintaining good health through a fitness lifestyle.
Thank you for your time and consideration. We look forward to working with you.
Sincerely yours,
Brian Cannone
Event Producer
The New England Fitness Weekend Expo consists of booths displaying the
latest in fitness fashions, state-of-the-art supplements, health
foods, exercise equipment, and more. Most vendors offer raffles, door
prizes, sample products and product literature.
Purpose
Recognize and reward personal achievement and create an expanded
awareness of the benefits of maintaining good health through a fitness
lifestyle.
Want to Exhibit?
The New England Fitness Weekend Expo is the industry's premier
showcase of fitness and healthy lifestyle products and services.
Open to both industry professionals and the general public this event
provides the perfect arena for your company to showcase your entire
range of products and/or services to health and fitness professionals
and fitness consumers alike. Whether your target market is the gym
owner/manager, fitness instructor or gym member, the New England
Fitness Expo delivers them to you in an environment conducive to
buying.
In an effort to maintain a variety of products and services being
exhibited at the Expo, the organizers reserve the right to select and
regulate the number of companies exhibiting in any one product
category.
Reserve your place today!
Delivering the Buyers
 
In order to maximize attendance, grassroots marketing efforts will be
implemented, promoting the event throughout the Northeast. This
strategy aims to attract both fitness professionals and consumers,
providing each distinct target market with an opportunity to learn
more about the latest in the fitness industry, as well as creating the
optimal arena for you to successfully conduct business. In addition,
an aggressive and diversified promotional campaign is also implemented
to best reach the target audience.
In an effort to reach industry professionals and consumers, a 'gym
visit' campaign takes place in over 200 gyms and fitness centers. This
strategy involves a team of dynamic individuals visiting each and
every fitness center from Boston to New York City area promoting the
New England Fitness Expo to gym staff and gym members. Over the years,
this personal approach has been proven to provide an effective avenue
for poster and flyer distribution as well as circulation of industry
passes and entry discounts to gym members.
Visitor Profile:
Gender 42% Female
58% Male
Age group 2% Under 18
19% 18-24
24% 25-29
20% 30-34
12% 35-39
23% 40+
Personal income 39% $56,000+
24% $40,000 - $55,999
14% $30,000 - $39,999
23% Under $30,000
Gym membership 69% Yes
31% No
Why Exhibit?
The New England Fitness Expo delivers everything you want from an
exhibition event and more:
· The ideal platform to launch your latest products and services
· An opportunity to boost your sales by selling or sampling your
products/services
· Raise industry awareness of your company
· The ability to interface and build relationships with customers on a
one-to-one level
· An opportunity to increase the brand recognition of your products
and/or services
· The ability to cater to both fitness professionals and fitness consumers
· An environment to generate leads and establish or enhance your
customer database
· An opportunity to educate customers on the benefits of your products/services
· Conduct market research
· Identify new agents and distributors
· Attract media attention
Who Visits?
This fitness event will attract attendees and contestants from all
over America. New England Fitness Weekend is an event that promotes
healthy, physically sound, and active well-rounded athletes, the very
customers that purchase your products. These entire audiences will be
your prospects and have pre-qualified themselves for you.
As an exhibitor, your business can benefit from being a part of this
event whether you're looking to put your company brand in one of our
numerous print, online or signage opportunities. Our team has created
packages developed specifically for your product. Take advantage of
all we have to offer: stage-signage, contest/sweepstakes, online and
grass roots marketing programs.
We'll get your brand out there and most importantly, we'll make it
count. Your business will be included in a major marketing campaign,
which over the years has included national and regional television,
local radio promotions, major and local newspapers, internet
web-sites, and fitness magazines.
Exhibitor Benefits
Sponsorship accomplishes things that no other marketing effort can get
at. More quantifiable than public relations, less overt than
advertising and less pushy than promotion, sponsorship (also known as
event marketing) integrates your company name and product into
consumers' lives in ways and at times when they aren't expecting it.
Sponsors are mentioned in all promotion and advertising.
Background
Beyond Fitness LLC, is responsible for all aspects of the New England
Fitness Weekend event development, as well as overseeing marketing to
the public. Over 19 years creating and managing fitness events and
leading in building attendance, show branding, and exhibitor
promotion.
Beyond Fitness LLC, a health club consulting business providing
membership sales training, facility layouts, club marketing, and
management skills to health clubs. With an unbroken record of success
Beyond Fitness has serviced World Gym, Gold’s Gym, In Shape Fitness
Centers, Ultimate Fitness Centers, and Planet Fitness along with
organizing fitness events on the East Coast. New England Fitness
Exposition is held with the Fitness Atlantic Championships which
include divisions of Fitness, Bikini, Model, Figure and Natural
Bodybuilding. The event draws athletes from all over America but the
main group of athletes are from New England. These athletes have
started their fitness careers at the Fitness Atlantic.
Event History
Broadway stage designers and nightclub music and lighting experts are
brought in to create a dazzling backdrop of lights, music and staging
designed to provide spectators with an unforgettable entertainment
experience and make every contestant feel like a star.
The growth of this event has been tremendous and has become one of the
East Coast's most prestigious fitness events.
Cooperative Marketing and Advertising
· Stage Signage Professionally Designed as part of Stage Arrangements
· Direct Marketing Materials - over 20,000 professionally designed and
nationally recognized 4 color glossy posters, flyers, and postcards
are mailed directly to contestants and health food store customers.
· Company Brand Logos are placed on 200 Event T-shirts
· Your Company Products and Literature may be distributed in 150
Contestants Goody Bags
· Your Company's Representative will have the opportunity to Present
Awards and Trophies
· International Internet Websites and featuring a schedule of events
including this event.
· Your company will be provided a 10'x10' booth area in a prime
location at the New England Fitness Exposition. Whether you are
displaying the latest in fitness fashions, state of the art
supplements, health foods, exercise equipment, and more. Most vendors
offer raffles, door prizes, sample products and product literature
free of charge, and best sellers are clothing, sport drinks and
nutritional bars. Sponsor exhibits must be set up between 7am and 11am
on the day of the event, we provide each sponsor with a 4' X 6' table, 2 chairs
and tablecloths (electrical outlets provided upon request). The Expo
is open to spectators and contestants Saturday, April 17th from 9:00am
through 10:00pm.
Location:
East Haven Performing Arts Center
35 Wheelbarrow Lane, East Haven, Connecticut 06512
Accommodations
provided by:
Holiday Inn
201 Washington Avenue
North Haven, CT 06473
(203) 239-4225
Special group “Fitness Atlantic” rate
Exhibiting Costs
BOOK NOW!
TIER 1 - TITLE SPONSORSHIP PACKAGE
$1,000
> Company Brand as Sponsor
> Company Name repeated throughout Program
> Stage Award Presenter during Award Ceremony
> Exhibit Booth in Prime Location at Fitness Expo
> Company to Include Product Literature and Product Samples in 150 Goody Bags
> 4 VIP Tickets to Preliminaries and Finals
Payment terms:
The commitment deadline is Jan. 1st
One half payments due by Jan 1st
One half payments due by April 1st
$1,000.00
TIER 2 - OFFICAL SPONSORHIP PACKAGE
$500
> Company Name Associated with Fitness Expo
> Booth at Expo
> Include Literature and Product Samples in Goody Bags
> 2 VIP Tickets to Preliminaries and Finals
Payment terms:
The commitment deadline is March 15th
Payment is due in full by April 1st
$500.00
Please make checks payable to:
Beyond Fitness LLC.
P.O. Box 800
Trumbull, CT 06611
*Note: All company brand logos and art material should be in a JPEG format
Company Name: ________________________________
Company Representative: _________________________
Phone:_________________________________________
Sponsorship Package:_____________________________
Amount Enclosed:________________________________
Signature:______________________________________
For information and bookings contact:
Beyond Fitness LLC
Telephone: (203) 395-6196
email: info@fitnessatlantic.com
Please mark or describe what type of business/organization this is
(feel free to mark more than one category as applicable):
Supplement Company - Retail Supplement Outlet/Store - Exercise
Equipment - Photographer - Modeling Agency - Weight Loss Programs -
Dietician/Nutritionist - Gym/Health Club - Chiropractic - Personal
Training - Holistic - Clothing - Food Vendor -
For information and bookings contact:
Attention: David Eder, Exhibit Coordinator
Beyond Fitness LLC
Telephone: (203) 387-3286
email: Daveder @ hotmail.com
See Our Online Presentation Here -
http://docs.google.com/present/edit?id=0AYSt9ybVjaATZGNoZjl2YzlfMGpjOTJwOWNi&hl=en
Fitness Expo Floor Plan - Booth Layout
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