Competitor Or Fitness Brand?

by Brian Cannone This is Jack LaLanne… He started off as a physique competitor. And here is Tony Horton who has actually never competed (well, he is the guy pointing at me): Most physique contestants are personal trainers and are looking for ways to market their... READ MORE

The Fitness Revolution – Televised

By ANDREW MARTIN Published: May 28, 2011 IT’S 3 a.m., and Tony Horton is talking to you, couch potato. “Get absolutely ripped in 90 days!” Viewer, check out those abs, those pecs, those glutes. “Guaranteed or your money back!” This man is 52 years old — and probably... READ MORE

Fitness Atlantic Post Show Photo Shoot

As a competitor in a fitness event one of the many things you look forward to, other than winning your desired title, is the photography shoot out on Sunday morning and afternoon after the event. After the show the WBFF World Championships offer winners and chosen... READ MORE

Writing for the Fitness Industry

I’ve been getting a lot of questions about what’s included in the brand new product I told you about yesterday: How to Get Published: Writing Domination in the Fitness Industry. I asked one of the Co-Authors, Lou Schuler, to share what all you’ll be... READ MORE

Communicating Your Message, Be Clear On Your Goals

One thing you need to concentrate on as a fitness professional is whether you are clear on communicating your message to your clients. Your image and your professionalism is very important in the fitness industry. Your message is also just as important! What is it... READ MORE

Perception Is Reality – Act The Part Of A Champion

As in most careers and professions there are many aspects in which you can be successful. There are many ways in which you can either become very successful or very unsuccessful depending on the choices you make. Your professionalism, your talent, your knowledge;... READ MORE